Task:

Develop a content marketing/social media mini campaign based on the creative brief developed for an Article TV spot. 

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Class:

Copywriting for Advertising

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Brand:

Article Furniture

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Deliverables: 

Rationale, two headlines, one slogan, two content-marketing blog posts, two Instagram posts, three integrated tweets.

 

Headlines:

• Article, Home of the Heart.

• Article: Here’s to Moving on 

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Slogan:
Timeless love with the click of a button