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Mean Green Marketing Machine:

Advertising in the Age of Environmentalism

TASK: 

The Mean Green Marketing Machine was a semester long project in which four of my peers and I used Wordpress to create a blog discussing the industry movement towards greener marketing. We conducted research and collaboratively composed blog posts covering a wide range of case studies highlighting how the advertising industry uses sustainability as a marketing tool to communicate and interact with its various stakeholders.

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Class:

Intro to Advertising and New Media. 

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